Search Engine Marketing
Keyword Research
Understanding whick keywords and keyphrases attract visitors to your site is the basis of all search engine marketing. It's not just the popular phrases, but popular phrases that have little site competition.
You can use the search engines themselves to help, by using the "link:" and "intitle:" commands. The free tools on the Yahoo! Search Marketing site can also help see which phrases are being used.
Software like "Wordtracker" can help you run a successful campaign or you could even get a company to help with your keyword research. If you would like to find out more about keyword research you can download this free ebook on the subject from Wordtracker or you can get in contact with us.
Keyword Research Report
The process of finding out this information can be time consuming, which is why we offer a service to create a keyword research report and run an initial analysis to set you off in the right direction. To take advantage of this service simply buy now, and we can get a report back to you within 7-10 working days of us receiving your completed the Client Questionairre.
Keyword Research Report, Guide & Initial Analysis - £145.00
Search Engine Optimisation
Search Engine Optimisation or SEO, starts with the design of the site. Using technology like Flash, JavaScript and Frames can all be a barrier to SEO. A search engine friendly design using Cascading Style Sheets and which is accessibile can give you much better results, all things being equal.
There is also a constant battle between search engines and "Black Hat" SEOs. These are companies that provide trick and fixes to get you result. Common techniques include keyword spamming and cloaking, both of which can get your site banned and removed from search eninges. In February 2006, BMW.de was banned from Google for using these techniques.
Pay Per Click
If you want a more direct and controlable route to search engine placement, then pay-per-click is the way to go. Simply speaking you pay to be at the top of the list. It's very good, so long as you do a couple of things.
Select the right keywords and create targeted "Landing pages" for them.
Evaluating Results
Once you start marketing your site, don't forget to assess the response. You can use toolbars from Google and Alexa to see if your site is improving.
Your web hosting logs contain a lot of information about who is coming to the site, what they are looking at and where they came from. Learn to read it.
There is even software out there which can help you analise your visitor behaviour like "Clicktracks"
