Websites Designed for Business
The customer journey, a site map, search engine optimisation, pay per click and accessibility may not be phrases you are fully aware of, but they all have a major effect on your business website.
Many new businesses find themselves at the point that they need a new website, but they "only need something simple" and the neighbours son has Frontpage and he can create it for me.
It's true he could, but web design is more than typing a bit of code. Its about thinking about your visitors, marketing your site, designing it so the search engines can get to the information and it's about ensuring you fulfil your legal requirements
Planning your website
Hmm... So much for the paperless office. A good website starts with a plan. Who is the site aimed at? What is the goal of the site? How can it lead visitors to the information they want and the custom you want?
This all starts with a Site Map or with looking at the customer journey. When planning this you also need to start to consider the marketing requirements of the website and how the layout can effect search engines and the the results you get in them.
Building your Website
You know you can use the next door neighbours son to write your website, or you can do it yourself. There are many options available to you. The right choice is the one that suits you now, and that allows you to grow when needed.
For a business site I would recommend a designer. Not just because we design websites, but the fact you enter into a contract makes the work deliverable by law. It means that both parties state they will do something by a certain point.
Find the right starting point for yourself, and then grow with it. We tell you more about what you can expect when going through the design process in the Building your Website section.
Driving business to your website
That's what search engine optimisation and search engine marketing is all about. It all starts with understanding what your visitors may be using to find you, and understanding a little of what the search engines are looking for.
Knowing how to find the right keywords to use, what a keyword or key phrase is and the general rules that help you provide information to search engines is covered in the Search engines Results section.
We also talk about how to use Pay per Click to your advantage and what you should avoid.
Help & Advice
Yes we also offer this! Having worked with businesses and start-up businesses for many years now, we've found that the best customers to work with are those that understand what we do.
Web Design is not about the technical stuff, it's about working together to acheive results. The technical stuff can be learnt by anyone, but we love it and we want to help you get on with what you love. Your business.
